"Shared Attention, Shared Safety"

The Ministry of Mobility and Public Works launches a new awareness campaign dedicated to the safety of pedestrian crosswalks. The campaign aims to remind road users of the importance of increased vigilance.

"Our ambition is to reduce accidents on our roads in line with the international 'Vision Zero' strategy. This also applies to pedestrian crossings. The goal is not only to raise awareness but above all to encourage people to take responsibility for their own safety by remaining vigilant and avoiding distractions when approaching pedestrian crossings. So, stay alert, stay focused and arrive safely where you are expected,” emphasizes the Minister of Mobility and Public Works.

Infrastructure designed for safe crossings and peaceful mobility

Safety at crosswalks depends on the quality of the infrastructure. A visible and secure design is essential to ensure safe crossings—whether by foot, by bike, on a scooter or in a vehicle.

In this context, the Minister encourages the competent authorities to create and develop traffic-calmed zones aligned with the Ministry's traffic calming guidelines, enabling clear recognition of crossings for all road users in high-traffic areas through a uniform design.

The Ministry of Mobility and Public Works supports all involved stakeholders—communal administrations, planners, and experts—in setting up new crosswalks and optimizing existing ones.

The vulnerability of pedestrians is a major safety concern

In the event of a collision, pedestrians—unlike motorists—have no physical protection. Statistics remain alarming: the higher the speed, the lower the chance of survival:

• At 30 km/h: 85% chance of survival
• At 50 km/h: 15% chance of survival
• At 60 km/h: almost no chance of survival

Between 2014 and 2024, 46 pedestrians lost their lives and 438 were seriously injured. In 2024 alone, pedestrians were involved in 17% of fatal and 15% of serious accidents.

Minister Yuriko Backes reminds: "Despite the reinforcement and improvement of crosswalks, they remain risk zones as points of intersection: every second of inattention can have dramatic consequences and, in the worst case, cost a life. Pedestrians must not be forgotten in road safety! Safety around crosswalks is a shared responsibility and begins with increased vigilance and an attentive look: motorists and pedestrians must share this vigilance to avoid tragedies. Every accident is one too many and every victim is one too many!”

A campaign focused on everyday distractions with fatal consequences

Launched in three languages (English, French, and Luxembourgish), the campaign highlights three behaviors that have become commonplace, even banal, but which are in fact dangerous and significantly increase the risk of an accident.

• Using a mobile phone
• Wearing headphones
• Distractions related to screens and other controls inside vehicles

The campaign also reminds us that two-thirds of vehicle-pedestrian accidents occur in the dark. Another key message is the importance of wearing reflective clothing or, at the very least, reflective bracelets which ties in with the 2024 campaign "Be Visible – Sidd siichtbar.”

A wide range of advertising mediums has been developed to raise awareness from October 27, 2025, onwards, aiming for broad public outreach: on social media, in cinemas, on television, through web banners, advertisements, and DOOH screens.