"One more glance. One less accident."

With the arrival of warmer days, the motorcycling season also begins. This is a time eagerly awaited by many motorcyclists, but one which is accompanied each year by an increase in the number of road accidents. To prevent these risks, a new national awareness campaign is being launched, aimed at motorcyclists and motorists, with an emphasis on vigilance, human interaction and shared responsibility.

Catching sight of one another to coexist more safely

Coexistence between different road users is not always straightforward, whether in urban, suburban or rural areas. Among the major causes of serious and fatal accidents, moments of inattention and dead angles remain key factors, particularly affecting the most vulnerable and least visible road users, notably motorcyclists, cyclists and pedestrians.

Of the 18 deaths recorded in 2024, 9 involved motorcyclists, accounting for half of the victims. In total, 183 motorcycle accidents were recorded, resulting in 83 serious injuries. These figures confirm vulnerability of motorised two-wheeler users and the need to strengthen prevention measures.

It is in this context that the campaign highlights a key rule: seeing and being seen is a shared responsibility.

One extra glance for safer driving

Driver assistance systems and road signs make driving easier, but they can never fully replace human attention. Nothing can replace direct visual checks: turning your head and looking around. Therefore, systematic visual checks remain essential and must become second nature:

•    when crossing the road,

•    when changing lanes,

•    when pulling out of a parking space,

•    when joining a motorway,

•    when entering and exiting roundabouts.

Actually seeing what is happening around you allows you to anticipate and avoid dangerous situations.

Every glance counts when it comes to staying safe

The campaign highlights the importance of interaction between road users. To help everyone share the road more safely, there are some simple things everyone can do:

•    Widen your field of vision to anticipate what’s ahead,

•    Make eye contact,

•    Use your lights and indicators clearly to signal your intentions,

•    Take the time you need, without rushing.

Even when you have right of way or are convinced you have ‘looked properly’, an accident can happen, often when you least expect it. Speed, visibility and anticipation are key factors in preventing the irreversible: mastering them reduces the risks.

“Because inattention is human, looking several times remains an essential reflex on the road. Active and constant vigilance is a collective responsibility, involving every road user, regardless of their mode of transport. An extra glance, one more check, a moment’s pause, may be enough to prevent a serious accident. Road safety relies above all on sharing the space, mutual respect and paying attention to others. Sharing the road also means sharing our attention. No glance is too many if it can save a life,” emphasised Yuriko Backes, Minister for Mobility and Public Works.

A multi-channel, multilingual campaign

Rolled out across television, cinemas, social media, digital out-of-home (DOOH) screens and road signs, the campaign is built around a striking visual style and a clear message that can be understood immediately in all traffic situations.

The slogan and visuals are available in Luxembourgish, French and English, in order to reach all road users in Luxembourg.